Delicious was the first of the current breed of Web 2.0 social networks I signed up for. In retrospect, I wish it was one of the last because one of the things I didn’t quite realize then that I fully get now is that in order for these social tools to work their magic, you have to be found. And that means your name.

My Delicious name is the very unfortunate WindTech. At the time, I was heavy into freelance work with my own company, called Wind (which had nothing to do with weather, but that is another story), hence the WindTech.

Well, Wind has come and gone, but unfortunately the name WindTech has stuck on my Delicious account. I wish I could simply change it, but in Delicious, you cannot change your username. I would have to delete my account and create a new one, but that means rebuilding my network. The name doesn’t bug me that much.

But even though I cannot change my name, you can if I am in your network. A tweet from Delicious a few days ago let me know that you can now change the display names of people in your network. So, while I cannot change WindTech to Clint Lalonde, if you are in my delicious network at least you can so I appear as a real person as opposed to some semi-corporate entity in your network.

Since then I have learned the authenticity lesson of social networking – be yourself. So now when I sign up for a social network I am now me – Clint Lalonde.

Er, except on Last.fm where I am MondoCanuck. That was social network #2.