I love this phrase “coaxing serendipity” as a way to describe the process that results when a loosely structured informal social environment of like minded people occurs. I’ve experienced this kind of serendipity in my own learning as a result of the loose connections I make using social networks.
I don’t think these informal salons are something that are necessarily exclusive to the domain of artists or cultural creatives, but rather any type of CoP or NoP where a common practice occurs. Same thing with the tip on making it ridiculous – not something I think is crucial, but I agree that loose and fun will win out at the end of the day.
via Chris Lott http://sparkies.chrislott.org/post/3833957282/coaxing-serendipity
Furthermore, a consistent regular forum for discussion acts as a method to “coax serendipity” or encourage chance overlaps that lead to something exceptional: an idea that turns into a novel, the mention of a name that turns into a mentor, an acquaintance that becomes a star client.