Why I disabled Ad-Block

I find website ads annoying, so for many years I’ve used the Firefox Ad-Block add-on to block adverts on websites. Today I disabled it. Not that I was unhappy with it or anything like that. It has worked quite well over the years. But today I realized it is a filter bubble that might be impairing my ability to do my job well.

The prompt came in the form of an email from a person I’m connected with on LinkedIn. He sent me an email that simply said:

boundlessWhich made me go huh? I’ve viewed Boundless books many times and have never seen an ad. And when I followed the link in the email to the Boundless textbook in question, I didn’t see any ads.

noAds

Then I remembered that I had Ad-Block running. I installed it a long time ago and often forget that it ticks along in the background. So I went in to disable it and, lo and behold guess what I saw?

boundlessAd

Google ads.

Now, this isn’t a judgment against Boundless. They need to do what they need to do to pay the bills. But it hit me that blocking ads, while removing an annoyance from my personal view, was also blinding my ability to effectively analyze an open learning resource. I need to be able to do that. Knowing a site uses ad revenue to subsidize their free offerings is an important bit of information that I need to know in order to properly do my job. A filter bubble that I voluntarily put in place affected my ability to do my job, and I didn’t even realize it until this morning.

When I talk to people about “free” resources, I need to know that the “free” is ad subsidized. And I know a lot of educators that will not use a resource that is ad subsidized, especially if those ad’s are auto-magically generated based on content algorithms. Would a Psych instructor find the above ad for a counselling service inappropriate when used in a classroom setting? Some would.

At least that ad is tasteful. You’ve no doubt seen auto-generated ad’s based on article content on media sites that are highly inappropriate in the context they are presented in. A note about the previous link: I don’t think many of the examples on that page are “hilarious” as the title suggests. But it shows just how risky using ad-supported content in an educational setting can be.

Needless to say, I’ve disabled Ad Block. And have become just a bit more conscious of the voluntary filter bubbles I’ve put in place around me.

 

Exactly what we hoped would happen with open textbooks

I’m really happy right now, and it is all Dr. Rajiv Jhangiani’s fault.

Dr. Jhangiani is an instructor at Capilano University who I first connected with this summer when we were looking for faculty reviewers of open textbooks as part of the BC open textbook project. Dr. Jhangiani came to us with a Research Methods textbook that we didn’t know about and asked if he could review it as part of the project. At the time I thought it was fantastic that we had faculty bringing us open resources that we were not aware of. Really that was just the beginning of Dr. Jhangiani’s awesomeness.

A few weeks ago I was presenting on open textbooks at a conference in Vancouver where I had the pleasure to meet Dr. Jhangiani in person. We had a brief chat and he told me that he had adopted the textbook this fall. Awesome moment #2 from Dr. Jhangiani.

But today…today he took it to another level.

This morning I read an email he sent to me pointing me to his personal website where he has posted his revised version of the open Research Methods textbook that he reviewed. Seeing that completely made my week.

Dr. Jhangiani took an existing open textbook and did exactly what we hoped an instructor would do; revise it to meet his needs and then release it back to the commons under an open license for others to use and reuse.

And I suspect that the changes he made to the open research methods textbook will become valuable for others in the system as he has taken a textbook that was written with an American perspective and Canadianized it, removing American examples and replacing them with Canadian examples. He also modified the book to make sure that Canadian laws and perspectives on research were included, and added a table of contents, which the original textbook was missing. Heck, he even nailed the Creative Commons licensing.

Here is an instructor who has taken an existing open resource that was 80% of the way there and instead of going “this doesn’t meet my needs so I am not going to use it” took full advantage of the open license on the book and modified it to work for him. Not only has he saved his students money by making a free, open textbook available to them, but he has also made a valuable resource that others will no doubt use and benefit from.

This is the EXACT use case we have been hoping to see with the open textbook project. I have dreamed of seeing this happen and I am freakin’ PUMPED to see a vision realized. Thank you, Dr. Jhangiani! You have no idea how happy I am right now.

Okay, off to do a happy dance, Big Lebowski style

Ok, that might be a bit intense. Maybe more like John Candy style

Or….really…just take your own pick and join me in my happy dance.

 

Building a better web for all

Jim Groom has been on a tear lately, clearly articulating some of the fundamental principles of the web & open learning that many of us attempt to bring into practice.

His Open, Public Education Platforms #4life post last week resonated quite deeply with the educational technologist in me as Jim connects the role of EdTech with something much larger than simply being the person helping faculty shovel content into pre-built LMS templates. As Jim points out, as educational technologists, we can do so much more (emphasis mine);

I should be building communities that are premised upon openly sharing the work we’re doing as public institutions. I understand the need for the LMS, I just don’t understand its value. This field should be pushing to make the work faculty and students are doing part and parcel of the web in order to bridge the understanding for hundreds of thousands of people on the web.

Jim situates the open work being done at UMW within a larger societal context, and along the way has really asked a bigger question than what is the role of an EdTech in an institution, but what is the role of our public institutions within society? Is the role of our public educational institutions only to educate the few select who manage to meet the entrance requirements, or is there a larger,  much more fundamental role in educating ALL people, regardless of whether they have been “allowed” in?

What Jim writes about is making our work transparent and available to be found; to set up the conditions for curious people to serendipitously discover the knowledge that, for so long, has been hoarded behind our institutional walls.

It’s about just-in-timing learning where we can be the providers of information at the precise moment that someone who is curious about a topic is looking for them. It is about making our knowledge findable on the tools people use everyday to find information, like Google.

His latest post continues on the theme of opening the institution and brings in one of my favorite topics: authentic learning, and the role that open education has in creating authentic learning opportunities for students.  Jim talks about a history project where students are collaboratively working side by side with the faculty to develop a website of learning resources associated with the Taiping Civil War.

Think about it, fifteen newly decalred history majors drilling into a focused topic alongside a faculty member who’s guiding them in the collaborative construction of an intellectual resource designed specifcially for the web.

Now THAT is an open education resource! And what can be more motivating for a student than knowing the work you are doing might actually be used as a source by someone who happens to search for the Taiping Civil War in the future?

And all because a professor simply said, “Why not?” Why can’t UMW undergrads do this? Why can’t we work together to build a resource for a broader public rather than remain a slave to the individually produced research papers that two people will ever read? Why can’t a course have a domain that becomes the ongoing record of the thinking about a topic that anyone can access?

It reminds me of some of the more exciting open textbook projects I have seen, like Project Management for Instructional Designers  and the Chemwiki project at UC Davis, both of which began life as faculty led student created open projects. The Chemwiki project now generates over 2 million visitors each month, making it one of the most visited domains in the entire UC Davis online world.

Now, I can almost hear the drool dripping from the institutional marketing mouths right now, but this goes so much more deeper than providing Google juice to an institutional web presence. This is about providing authentic learning experiences for students to contribute to their chosen domain in real and meaningful ways while being guided by experts in the field; their instructor. The final result of which makes the open web a vastly better place by providing something of authority and substance in a web content world that is feeling more vacuous and hollow.

Higher education can make the web so much more than Buzzfeed, Perez Hilton and TMZ. We can contribute in ways that are much more real, authentic and valuable. But it all starts from the place of making the work we do open outside the confines of restricted publishing platforms. Because if it can’t be found, it doesn’t exist. And content that is locked away inside institutional content management systems is content that can’t be found except by a privileged few who have figured out how to jump the hoops needed to get access.